20 April 2009 - Abu Dhabi, UAE: Sorouh Real Estate PJSC, the leading Abu Dhabi-based master-planner and developer, today announced the launch of Khidmah, a comprehensive services management company. The joint venture company, established in conjunction with Capital Investment LLC, will offer property consultancy, facilities, maintenance, leasing and re-sales, cleaning, property management, landscaping, health and fitness, and a customer call centre all under one roof.

Khidmah will provide these management services to Sorouh, Capital Investment and their customers, as well as to home-owners and property investors on other developments.

The company is led by Managing Director Abdulla Saeed Al Qamzi and Chief Executive Officer Sutton Turner and expects to reach more than 150 staff by the end of 2009.

Mounir D Haidar, Chief Executive Officer of Sorouh, said:
"The launch of Khidmah follows a long and detailed planning process and is yet another example of how we are planning to meet the needs of our customers, from purchase all the way through to moving in and living in our properties.

"Khidmah offers all the services you will require, whether you are a homeowner requiring maintenance of your home, or an investor wanting help in leasing and managing a set of properties."

Ali Al Mansoori, Managing Director of Capital Investment LLC, added:
"As Abu Dhabi's first Emirati-owned services company, Khidmah will bring a unique understanding of the market. It has been able to combine this local expertise with the talents of world-class individuals in the senior management team.

"There is a real gap in the market for this type of company and we are confident Khidmah will attain a market leadership position."

Khidmah's property leasing services have also started operation, through dedicated website UAE2Let.com, which contains a searchable database of properties throughout the UAE.

-Ends-

About Sorouh Real Estate PJSC
Abu Dhabi-based Sorouh Real Estate PJSC is one of the UAE's leading property companies, with more than AED 70 billion worth of projects under development in the UAE and internationally. Established in June 2005 with a capital of AED 2.5 billion, Sorouh is now one of the largest real estate developers on the Abu Dhabi Securities Exchange.

Working in master-planning, master-development and property related fields, Sorouh has some of the region's most important developments underway, including Abu Dhabi's Lulu Island, SHAMS Abu Dhabi on Reem Island including The Gate District, and alghadeer Sorouh on the border of Abu Dhabi and Dubai, all developed in close cooperation with the Abu Dhabi government and its Plan Abu Dhabi 2030.